Role.
Role.
Role.
Graphic Designer
Graphic Designer
Graphic Designer
Concept Artist
Concept Artist
Concept Artist
Team.
Team.
Team.
Michelle Guo (me)
Michelle Guo (me)
Michelle Guo (me)
Tools.
Tools.
Tools.
Figma
Adobe XD
Adobe Illustrator
Adobe Photoshop
Procreate
Spark AR
Figma
Adobe XD
Adobe Illustrator
Adobe Photoshop
Procreate
Spark AR
Figma
Adobe XD
Adobe Illustrator
Adobe Photoshop
Procreate
Spark AR
Duration.
Duration.
Duration.
8 Weeks
8 Weeks
8 Weeks
Design ready for print
Design ready for print
Design ready for print
Typography & Font Study
Typography & Font Study
Typography & Font Study
Design Concept
Design Concept
Design Concept
The book cover design for The Dream of the Red Chamber integrates traditional Chinese symbolism with a modern AR experience. The physical cover uses a rich red background to symbolize love, fate, and the intense emotions of the story, while supporting colours like green and yellow evoke wealth, power, and aristocracy. Key design elements include jade locks and blossoms, which represent protection, fate, and the fleeting nature of life, all central themes of the novel.
The AR feature adds an interactive layer, allowing readers to explore the emotional depth of the story. When scanned, the cover reveals falling peach blossoms and poetic lines from the novel. This immersive experience invites readers to engage with the novel in a new way, connecting its visual elements to the story’s deeper meanings.
The book cover design for The Dream of the Red Chamber integrates traditional Chinese symbolism with a modern AR experience. The physical cover uses a rich red background to symbolize love, fate, and the intense emotions of the story, while supporting colours like green and yellow evoke wealth, power, and aristocracy. Key design elements include jade locks and blossoms, which represent protection, fate, and the fleeting nature of life, all central themes of the novel.
The AR feature adds an interactive layer, allowing readers to explore the emotional depth of the story. When scanned, the cover reveals falling peach blossoms and poetic lines from the novel. This immersive experience invites readers to engage with the novel in a new way, connecting its visual elements to the story’s deeper meanings.
The book cover design for The Dream of the Red Chamber integrates traditional Chinese symbolism with a modern AR experience. The physical cover uses a rich red background to symbolize love, fate, and the intense emotions of the story, while supporting colours like green and yellow evoke wealth, power, and aristocracy. Key design elements include jade locks and blossoms, which represent protection, fate, and the fleeting nature of life, all central themes of the novel.
The AR feature adds an interactive layer, allowing readers to explore the emotional depth of the story. When scanned, the cover reveals falling peach blossoms and poetic lines from the novel. This immersive experience invites readers to engage with the novel in a new way, connecting its visual elements to the story’s deeper meanings.
Project Overview
Project Overview
Project Overview
This project is an innovative book cover design for the classic Chinese novel The Dream of the Red Chamber, combining traditional artistic elements with modern Augmented Reality (AR) technology. The cover visually captures the novel’s core themes of love, power, wealth, and the fleeting nature of life, while the AR feature allows readers to dive deeper into the hidden metaphors and emotional layers embedded within the story. This fusion of traditional and digital design creates an immersive reading experience.
This project is an innovative book cover design for the classic Chinese novel The Dream of the Red Chamber, combining traditional artistic elements with modern Augmented Reality (AR) technology. The cover visually captures the novel’s core themes of love, power, wealth, and the fleeting nature of life, while the AR feature allows readers to dive deeper into the hidden metaphors and emotional layers embedded within the story. This fusion of traditional and digital design creates an immersive reading experience.
This project is an innovative book cover design for the classic Chinese novel The Dream of the Red Chamber, combining traditional artistic elements with modern Augmented Reality (AR) technology. The cover visually captures the novel’s core themes of love, power, wealth, and the fleeting nature of life, while the AR feature allows readers to dive deeper into the hidden metaphors and emotional layers embedded within the story. This fusion of traditional and digital design creates an immersive reading experience.
Challenge
Challenge
Challenge
How might we design a book cover for The Dream of the Red Chamber that visually represents its intricate themes, while using AR to engage readers in a more interactive and emotional way?
How might we design a book cover for The Dream of the Red Chamber that visually represents its intricate themes, while using AR to engage readers in a more interactive and emotional way?
How might we design a book cover for The Dream of the Red Chamber that visually represents its intricate themes, while using AR to engage readers in a more interactive and emotional way?
Layout Study
Layout Study
Layout Study
Graphic Design, Illustrator, AR, Interactive
Graphic Design, Illustrator, AR, Interactive
Graphic Design, Illustrator, AR, Interactive
Book Cover Concept
Book Cover Concept
Book Cover Concept
Revealing hidden themes of "Dream of the Red Chamber" with AR-enhanced book cover.
Revealing hidden themes of "Dream of the Red Chamber" with AR-enhanced book cover.
Revealing hidden themes of "Dream of the Red Chamber" with AR-enhanced book cover.
AR Story board
AR Story board
AR Story board
Final Design
Final Design
Final Design
Click here to checkout the AR effect
Click here to checkout the AR effect
Click here to checkout the AR effect
First Person View
First Person View
First Person View
Third Person View
Third Person View
Third Person View
© 2024 Meichi Guo
Let’s make magic happen!
Contact me and let’s get started.
© 2024 Meichi Guo
Let’s make magic happen!
Contact me and let’s get started.
© 2024 Meichi Guo
Let’s make magic happen!
Contact me and let’s get started.